Gadgets Africa
  • News
    Twitter blocks links to one-week-old rival Threads

    Twitter blocks links to one-week-old rival Threads

    Twitter CEO Yaccarino debunks alleged decline in traffic

    Twitter CEO Yaccarino debunks alleged decline in traffic

    Microsoft to layoff nearly 300 workers

    Microsoft to layoff nearly 300 workers

    Twitch adds Stories features to app

    Twitch adds Stories features to app

    Meta to launch twitter-like ‘threads’ app

    Meta to launch twitter-like ‘threads’ app

    Coinbase shares surges after Cboe names crypto exchange

    Coinbase shares surges after Cboe names crypto exchange

    Tweeps react to Twitter accounts restriction

    Tweeps react to Twitter accounts restriction

    WhatsApp introduces QR-code method for data transfer

    WhatsApp introduces QR-code method for data transfer

    ChitChat: Zambian startup, Mastercard launch encrypted messaging platform

    ChitChat: Zambian startup, Mastercard launch encrypted messaging platform

  • Apps
  • Cryptocurrency
  • featured
  • Telecommunications
  • Gadgets
  • FinTech
  • Tech leaders
Gadgets Africa
No Result
View All Result

Full list of 2022 YouTube Works Awards winners

by Agency Report
December 8, 2022
in News
Reading Time: 3 mins read
Full list of 2022 YouTube Works Awards winners

Michael Yue, General Manager, Sales & Operations, Google Hong Kong (middle), and winners of YouTube Works Awards 2022: HSBC, Café de Coral, and Otsuka Pharmaceutical (H.K.) Ltd.

Share on FacebookShare on TwitterShare on Telegram

HSBC emerged as the top winner at the 2022 winners of the 2022 YouTube Works Awards, the second edition of the award ceremony held in Hong Kong.

The winners of the awards were announced by the streaming giant YouTube Hong Kong announced on December 8, 2022, according to AFP.

The YouTube Works Awards celebrates and champions the brilliant minds producing the most innovative and effective campaigns on the platform in the past year.

HSBC, Café de Coral, and Otsuka Pharmaceutical (H.K.) Ltd. were recognised across six categories that showcased the best use of YouTube to drive awareness, decision-making, and demonstrable business results.

The second annual YouTube Works Awards in Hong Kong, and the first to be held as an in-person event, brought together over 180 advertisers, thought leaders and YouTube creators to celebrate industry excellence and share market insights. In partnership with Kantar and supporting organizations including Digital Marketing Community, iabHK, and The Association of Accredited Advertising Agencies of Hong Kong, 32 judges from diverse backgrounds reviewed over 50 submissions to select this year’s winners across six categories, including a new category that best demonstrates inclusivity in marketing.

Michael Yue, General Manager, Sales & Operations at Google Hong Kong said, “YouTube in Hong Kong continues to go from strength to strength. Not only does it rank first among video platforms for content that is personal and relevant, but 77% of local viewers say advertising in YouTube videos makes them more aware of new brands and products.

“This means YouTube gives brands and businesses the opportunity to be where it matters — on the biggest stage for the world’s most creative stories — creating authentic brand content, engaging with their target audience, and measuring the results that matter most.
“We are thrilled to be able to come together in person to celebrate HSBC, Café de Coral, and Otsuka Pharmaceutical (H.K.) Ltd., each of whom have created compelling and successful campaigns that harness the deep connection that audiences have built with YouTube, its content and its creators.

“Their personalized approach to storytelling combined with YouTube’s multi-device, multi-marketing objectives, and multi-form video solutions platform demonstrates the power of reaching an active, engaged audience to drive awareness and inspire action. We commend this year’s winners for their creativity, innovation, inclusivity, and strategic collaborations, and congratulate them on the meaningful results their campaigns were able to deliver.”

See the list of 2022 YouTube Works Awards winners in Hong Kong

Winner Agency Campaign Award
HSBC PHD, Wunderman Thompson Hong Kong HSBC Premier #ThisIsMyFamily Grand Prix
All In
Better Together
Café de Coral Carat Media Services Hong Kong, dentsu mcgarrybowen
Hong Kong
A Taste of Togetherness Best Brand Campaign
HSBC PHD, Wunderman Thompson Hong Kong HSBC Buy Now Pay Later Action Driver
Otsuka Pharmaceutical (H.K.) Ltd. Fevaworks Solutions (Hong Kong) Limited,
Mill MILK
Keep Watering – Pocari Sweat ion water (Try Once – 7 Days Challenge to Regain Physical & Mental Balance) Best Collaboration:
Brand and Creator

Tags: YouTube
ADVERTISEMENT

Related Posts

Twitter blocks links to one-week-old rival Threads
News

Twitter blocks links to one-week-old rival Threads

by Alex Omenye
July 11, 2023
Twitter CEO Yaccarino debunks alleged decline in traffic
News

Twitter CEO Yaccarino debunks alleged decline in traffic

by Alex Omenye
July 11, 2023
Microsoft to layoff nearly 300 workers
News

Microsoft to layoff nearly 300 workers

by Joy Onuorah
July 11, 2023
Twitch adds Stories features to app
featured

Twitch adds Stories features to app

by Alex Omenye
July 8, 2023
Next Post
Nigeria, South Africa target 150m 5G connection 2028

Nigeria, South Africa target 150m 5G connection 2028

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

2023 Model Y vehicles in the United States

2023 Model Y vehicles in the United States

March 4, 2023
Saudi PhD student jailed 34 years for Twitter use

Saudi PhD student jailed 34 years for Twitter use

August 17, 2022

Trending.

Meta cuts Facebook, IG creators' Reels bonus

Meta cuts Facebook, IG creators’ Reels bonus

March 10, 2023
Binance endures wild weeks after FTX collapse

Binance endures wild weeks after FTX collapse

December 22, 2022
Microsoft launches Bing, Edge with ChatGPT functions

Microsoft launches Bing, Edge with ChatGPT functions

April 28, 2023
NCC alerts Nigerians on antivirus-crippling threat

Call, SMS cost hike not possible now —NCC

May 8, 2022
Amazon 'duped consumers with Prime subscription', US agency claims

Amazon ‘duped consumers with Prime subscription,’US agency claims

June 22, 2023
Gadgets Africa

© 2023 Gadgets Africa.

Navigate Site

  • News
  • Apps
  • Cryptocurrency
  • featured
  • Telecommunications
  • Gadgets
  • FinTech
  • Tech leaders

Share

No Result
View All Result
  • News
  • Apps
  • Cryptocurrency
  • featured
  • Telecommunications
  • Gadgets
  • FinTech
  • Tech leaders

© 2023 Gadgets Africa.

Go to mobile version