Full list of 2022 YouTube Works Awards winners

HSBC emerged as the top winner at the 2022 winners of the 2022 YouTube Works Awards, the second edition of the award ceremony held in Hong Kong.

The winners of the awards were announced by the streaming giant YouTube Hong Kong announced on December 8, 2022, according to AFP.

The YouTube Works Awards celebrates and champions the brilliant minds producing the most innovative and effective campaigns on the platform in the past year.

HSBC, Café de Coral, and Otsuka Pharmaceutical (H.K.) Ltd. were recognised across six categories that showcased the best use of YouTube to drive awareness, decision-making, and demonstrable business results.

The second annual YouTube Works Awards in Hong Kong, and the first to be held as an in-person event, brought together over 180 advertisers, thought leaders and YouTube creators to celebrate industry excellence and share market insights. In partnership with Kantar and supporting organizations including Digital Marketing Community, iabHK, and The Association of Accredited Advertising Agencies of Hong Kong, 32 judges from diverse backgrounds reviewed over 50 submissions to select this year’s winners across six categories, including a new category that best demonstrates inclusivity in marketing.

Michael Yue, General Manager, Sales & Operations at Google Hong Kong said, “YouTube in Hong Kong continues to go from strength to strength. Not only does it rank first among video platforms for content that is personal and relevant, but 77% of local viewers say advertising in YouTube videos makes them more aware of new brands and products.

“This means YouTube gives brands and businesses the opportunity to be where it matters — on the biggest stage for the world’s most creative stories — creating authentic brand content, engaging with their target audience, and measuring the results that matter most.
“We are thrilled to be able to come together in person to celebrate HSBC, Café de Coral, and Otsuka Pharmaceutical (H.K.) Ltd., each of whom have created compelling and successful campaigns that harness the deep connection that audiences have built with YouTube, its content and its creators.

“Their personalized approach to storytelling combined with YouTube’s multi-device, multi-marketing objectives, and multi-form video solutions platform demonstrates the power of reaching an active, engaged audience to drive awareness and inspire action. We commend this year’s winners for their creativity, innovation, inclusivity, and strategic collaborations, and congratulate them on the meaningful results their campaigns were able to deliver.”