An alternative social media App called Mastodon, has passed one million monthly active users, after more than 500,000 new users joined the network from Twitter.
App intelligence company, Sensor Tower, examined the rise of social apps after Elon Musk took over ownership of Twitter in a recent report.
According to the report, Mastodon had experienced over 322,000 additional downloads from American app stores in the 12 days following Twitter’s acquisition (October 27 through November 7).
This is more than 100 times the 3,000 downloads it had experienced in the 12-day period before Twitter was acquired. The app went from 15,000 installs in the previous 12 days to 1 million installs globally between October 27 and November 7.
Mastodon isn’t the only application making money off of Twitter’s turmoil, either.
The number of installs for Metatext and Tootle increased from fewer than 1,000 to 19,000 and 7,000, respectively, between the two time periods. Other third-party Mastodon clients also experienced growth.
Tumblr’s U.S. app installs increased 96% between the two times, from 47,000 to 92,000. Additionally, from 170,000 to 301,000, its global installs increased by 77%.
Additionally, in the 12 days after the acquisition, the rival social app CounterSocial increased by 2,300% to 24,000 installs in U.S. app stores and by 3,200% globally to 33,000 installs.
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