TikTok on Tuesday revealed the debut of Sounds for Business, a library of sounds created as templates for the quick creation of marketing content.
To assist small businesses in producing quick and interesting content, the collection combines music, voiceover, and other sound cues.
To begin the new project, the business has joined together with Elias Audio Branding, a division of Universal Production Music.
Since sound plays a significant role in TikTok, it should come as no surprise that the business is facilitating sound’s use by marketers on the platform.
In TikTok, sound inspires trends and creativity. TikTok also emphasizes that, when handled appropriately, sound may help small businesses build their brand awareness.
“Sounds for Business are designed to help small businesses create easy, fun, and engaging content to help them show up and stand out,” the company wrote in a blog post.
“With a track list of 10 custom sounds that prompt the community to show off their most popular products, packing and shipping process, reasons to shop small, and other directional queues, it’s easier than ever to create engaging content.”
To emphasize products and attract new viewers, the new collection is accessible in TikTok’s Commercial Music Library and may be used in both free and paid content.
Businesses do not need to independently acquire permits because the sounds are authorized for commercial usage on TikTok.
The latest upgrade was released as TikTok pushed harder to enter the advertising and marketing space.
This month, its Promote advertising tool, included new targeting and boosting features.
TikTok’s desire to establish itself as an e-commerce platform makes it unsurprising that it wants to expand its advertising and marketing capabilities.