Tesla has once again reduced prices of its EVs for United States buyers, as the automaker scrambles to increase demand.
This is at least the fourth time the automaker has discounted prices of its vehicles or offered credits in the past few months.
Techcrunch reported that the price reduction first began in October with a price cut in China up to 9% on the Model 3 and Model Y.
Earlier in January, Tesla reduced prices for Chinese buyers a second time by nearly 14%.
The auto company has also slashed prices in the U.S. and Canadian for its buyers. Earlier in December, it offered U.S. buyers a $3,750 credit toward a Model Y or Model 3 if they had their vehicle delivered in December 2022.
Later in December, according to a publication on the company’s website, the automaker increased the discount further to $7,500.
On Thursday last week, the company updated its website with new prices for U.S. buyers. The long-range Model Y crossover now starts at $52,990 (not including fees), a nearly 20% drop in price.
Tesla also reduced the price of its high-performance Model 3 sedan by 14%, to $53,990. Tesla’s oldest and most expensive vehicles, the Model S sedan and Model X, are also cheaper. Although the two vehicles are still far above the $55,000 cap.
