Music streaming platform, SoundCloud is testing a vertical feed discovery function on both its iOS and Android apps.
Those that are a part of this test will notice a new ‘Explore’ page under the Feed tab as well as a ‘Following’ page.
Up until this point, the tab only displayed reposts from friends and new tracks from artists you were following.
According to SoundCloud, songs will be displayed on the Explore tab “based on your listening history and musical taste.”
A statement describing the rationale behind certain music appearing in your recommendations will also be displayed by the app. These subheadings will read “Because you like A” or “Because you follow A.”
A significant change is that SoundCloud is introducing 30-second previews on both the Explore and Following tabs.
Musicians have the option of choosing their own footage to spotlight or using Musiio’s AI technology, which SoundCloud purchased last year to enhance discovery.
You can “like” a song to add it to your “Liked tracked” collection if you feel it suits your tastes. By tapping the play button, which also displays the track’s details on a new page, you can listen to the complete version of the song.
It is also simpler to comment on the track or add it to a playlist thanks to the updated website design. SoundCloud, at least, is not doing what Spotify is doing and replacing the like button with a plus button.
Many sites are now taking inspiration from the vertical feed technique, given how TikTok and short videos have helped to discover new artists.
Although it has been in testing for a while, Spotify hasn’t yet fully implemented it.
In order to promote discovery, SoundCloud intends to be the first significant platform to include all these elements.
How many listeners visit the platform each month was not made clear by the corporation. SoundCloud claimed to have 130 million “engaged fans” in a recent blog post. The business also claimed to house over 320 million music from over 40 million producers.
