Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising.
This is as the company grapples with low advertising demand.
The social network has announced that it will begin testing ads in search results to reach people who are actively looking for businesses, products, and content.
When people tap into a post from search results, ads will appear in the feed that they can scroll through.
Meta intends to launch ads in search results globally in the coming months, following the initial testing phase.
Users around the world will begin to see ads related to their searches once the ad placement is widely implemented.
Instagram is also introducing Reminder Ads, which are intended to make it easier for businesses to announce, remind, and notify people about upcoming events or launches in which they might be interested.
The goal of Reminder Ads is to assist advertisers in raising awareness and anticipation for upcoming events.
Instagram users can sign up for reminders and receive three notifications.
Users will receive a reminder one day before the event or launch, as well as 15 minutes before and during the event or launch.
Reminder Ads are becoming available to all advertisers as a feed option.
These new tools will help the company generate revenue at a time when ad sales are declining.
Meta revealed last month that its ad revenue fell to $31.2 billion from $32.6 billion in the same quarter last year as part of its Q4 2022 earnings results.
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