The social media giant, Facebook, is testing the option of users accessing their Messenger mailboxes within the Facebook app.
Facebook CEO Tom Alison, made this information known
Back in 2016, Facebook made the controversial decision to remove messaging features from its mobile web application in order to get users to download the Messenger app.
The business is currently testing reversing this choice. The social network is presently testing this move, according to a blog post by Alison, and Facebook intends to shortly broaden the test.
The modification takes place as Facebook and other platforms owned by Meta attempt to challenge TikTok.
“Over the coming year, we’ll build more ways to integrate messaging features in Facebook,” Alison said in the blog post.
“Ultimately, we want it to be easy and convenient for people to connect and share, whether in the Messenger app or directly within Facebook.”
Facebook has been shifting its focus in the last year away from being an app for close friends and family and toward promoting itself as a platform for discovery.
The social network updated its “Home” feed in June of last year to improve content discovery.
Facebook claimed at the time that the Home Feed acts as a discovery tool for users to discover new creators and content through algorithmic suggestions.
The action demonstrated TikTok, Meta’s greatest danger, and it remained the object of its pursuit.
According to Alison, Facebook needs to make it simpler for users to share content they find on the social network via messaging without having to open another app.
Facebook probably believes that in order to compete with TikTok, it must offer users the ability to debate new material in private messages.
Alison stated as part of today’s statement that Facebook is “thriving” and has had a terrific start to this year.
According to Alison, “Facebook is not dead nor dying, but in fact alive and thriving with 2 billion daily active users. People are using Facebook for more than just keeping in touch with friends and family; they are also using it to learn about and participate in topics that are important to them.
