Intel Corp. announced on Wednesday that it is dividing its graphic chips unit into two in order to better compete with Nvidia Corp. and Advanced Micro Devices.
According to the company, accelerated computing teams will join Intel’s data center and artificial intelligence businesses, while the consumer graphics unit will be united with the client computing department, which develops processors for personal PCs.
The decision was made as Intel increased its focus on accelerated computing, a booming market that is dominated by Nvidia as the use of AI grows.
“I don’t think it changes much (if anything) other than aligning the products with the respective sales organizations they fit with vs. having them as a discrete segment,” Wedbush Securities analyst Matthew Bryson said.
Raja Koduri, who oversaw the division that handled graphic chips, will take over as the company’s chief architect and direct its long-term technology and chip design strategy.
Koduri joined Intel in 2017. Previously, he directed graphics technology initiatives at AMD and iPhone manufacturer Apple.
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