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How content creators can benefit from YouTube’s new revenue model

by Marcus Amudipe
January 10, 2023
in News
Reading Time: 1 min read
How content creators can benefit from YouTube’s new revenue model
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Content creators on the global online video sharing and social media platform can now earn more on the platform with the announcement of the new revenue-sharing model for Shorts which is expected to begin on February 1 of 2023.

According to YouTube’s explanation of the new concept, money will be distributed to monetized Shorts creators depending on their proportion of all Shorts views in the Creator Pool.

A creator will receive 5% of the money in the creator pool if they received 5% of the eligible views out of all the Shorts uploaded by monetizing creators. 45% of the revenue allotted to creators for shorts will go to them.

According to YouTube, the new model has taken the role of the YouTube Shorts Fund and allows creators to earn money from advertisements that users see in between videos on the Shorts Feed.

It stated that the majority of its Shorts Fund members should earn more money under the new Shorts revenue-sharing arrangement.

Stated below are the eligibility’s requirements for the new model

“To be eligible, monetizing partners will need to accept the Shorts Monetization Module – terms that let you earn from ads and YouTube Premium in the Shorts Feed. If you accept the Module after February 1, 2023, Shorts ad revenue sharing will apply to your channel’s eligible Shorts views starting on the date you accept. Shorts views accrued before accepting the Shorts Monetization Module are not eligible for Shorts ad revenue sharing.

“All content monetizing with ads must follow our advertiser-friendly content guidelines. On Shorts, only views of content that follow our advertiser-friendly guidelines will be eligible for revenue sharing”.

However, it said that “ineligible views” would not be counted when determining payouts.

Tags: Content creatorsYouTube

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