Pinterest is adding more music options through deals with record labels, on its Idea Pins – a TikTok-style video feature of the social media platform.
According to The Verge, Pinterest made the announcement on Wednesday adding that the deals will allow users to add popular music to their video posts, called Idea Pins.
The record labels participating are Warner Music Group, Warner Chappell Music, Merlin, and BMG, according to a Pinterest blog post.
Pinterest added that the available catalogue includes music by artists like Ed Sheeran, Paramore, and Twenty One Pilots.
Mostly known as a platform to create mood boards and organize images, Pinterest introduced Idea Pins in 2021.
Idea Pins are somewhere between a TikTok and an Instagram story, allowing creators to upload short clips or still images that viewers can flip through.
Last July, it added influencer tools like product tagging and allowing creators to make money through sales.
Separately, Pinterest users making Idea Pins can make money through a program that pays out based on engagement metrics.
Pinterest adding popular music to its existing royalty-free catalog brings it closer in line with other short-form video offerings like Instagram Reels and YouTube Shorts as they take on TikTok.